City Line Art | Murals, Paintings & Commissions
Muscella Enterprises, Inc.
2007 Annual Report
CORPORATE OVERVIEW
Muscella Enterprises, Inc. of Whiting, New Jersey, USA, is an entertainment and arts company that has an objective to provide quality products and services, to manage customer and business accounts, to build long lasting business relationships with customers, and to strengthen management skills creating a strong, profitable and viable business due to talents of employees, company officers and shareholding individuals.
We remain very committed to four goals: investing in our grass-roots customer growth, building a strong and rapid foundation of multi-stream sales incomes within the structure of the company, accelerating sales growth by 100% during fiscal 2008 and stabilizing our position within the competitive landscape.
BOARD OF DIRECTORS
President / CEO -
Dominic Muscella
Whiting, NJ 08759-1766 63% Ownership Class A
Secretary, Treasurer FINANCIAL OVERVIEW TO VIEW FINANCIAL YOU MUST CONTACT DOMINIC MUSCELLA DIRECTLY. THANK YOU. 2008 Committed Liabilities = $11,513.48 Proposed 2008 Business Ratio CORPORATE DIVISIONS CLOUD COVER DISTRIBUTION “CCD” Though most people enjoy a warm and sunny day, MUSCELLA ENTERPRISES, INC. (MEI) with Cloud Cover Distribution is excited to introduce an inventive, unique and patented Product Line of Off-centered Umbrellas that make it easier to handle a day of rain or snow. Each user of these fantastic umbrellas WILL receive greater coverage during precipitation by literally becoming the center of the umbrella. MEI, New Jersey, is a company driven to provide customers with better solutions during precipitation and inclement weather. The customer base includes all consumers within demographics where precipitation is dynamically present, businesses and sports affiliates, catalog shoppers and Internet Web users. Marketing will be initially channeled through Direct Sales Mediums to consumers. For many years, competitors have offered multiple solutions for precipitation, but seemed to ignore the true problem with the basic umbrella. Hence, there is great potential for MEI to surpass its competitors. With sources within direct knowledge of the industry, extensive research experience, unique administration skills, world-class engineering, trading, production and marketing teams, MEI will, over three years, respectively acquire a high market share, nationally and globally. MEI would benefit from several strategic alliances; hence, receiving very competitive pricing on most services, allowing the company to offer competitive pricing to the consumer. Competitive threats from umbrella companies in or around New Jersey, Pennsylvania and New York states, that service buyers globally, include: Totes® (Isotoner), Shaw Creations®, S. Frankford & Sons®, MarketUmbrellas.com and Essex® Manufacturing, etc. CEO Dominic Muscella’s complete vision of his company is consistent, but he has continued to revise the course of action to increase sales performance and secure profit for the Corporation. MEI Executives have made it their clear focus to work toward getting financing or a capital investor to work hand-in-hand with us to develop and finance the Umbrella products, while learning the trade and practices, business and product development, shareholding, customer buying habits and interests. CITY LINE ART “CLA” valued into the pricing of new projects to secure our place in the market during Fiscal 2008. CITY LINE PRODUCTIONS “CLP”
Yolanda Friel
Whiting, NJ 08759-1766 1 % Ownership Class A
MEI is a growing company and is working daily to build a competitive and fresh entertainment business. During fiscal year 2007 certain market factors affected the bottom line of the business in a negative way. In comparison to Fiscal Year 2006, Muscella Enterprises, Inc. total Net Sales fell at a consistent rate of 26.83% throughout 2007. Cost of Goods Sold were down 27.92%. No Wages and minimal commissions were paid which allowed for a Pre-Tax Profit of 39.62% over 2006.
Shareholding
Class A Shares Authorized: 2500
Class B Shares Authorized: 100,000
SEE PRIVATE STOCK EXHANGE
2008 Committed Operating Expenses*
*To see a complete list of these figures you must be a shareholder of MEI Stock.
These figures do not include operating expenses, such as; wages and job materials, etc.
58% City Line Productions -- Disc Jockey Services (Entertainment / Comedy Company) $43,500.00
42% City Line Art, Murals & Paintings -- Arts & Paintings Gallery (Murals, paintings $31,500.00
0% Cloud Cover Distribution -- Umbrella Business (Seeking Capital Funding)
"A Company incorporating the better Umbrella product in form and function within the Umbrella Industry and Marketplace while greater serving the needs of the public during all weather conditions."
Two marketing / licensing companies have opened up avenues to the company to present the prototype to their firms in California. They require monetary funds to secure their interests and there is currently no capital in our accounts to afford this avenue. The “Engineering Plans” for the finished “product” cost $16,000.00. A prototype would require a payment of at least $35,000. We are still working on securing the funding here in New Jersey.
Our objective has not changed. The primary objective of CCD is to create, patent, have manufactured and market a variety of high and "better than the competition" quality OFF-CENTER UMBRELLA products within the Umbrella trade for the general, sports and business consumer at a competitive price.
"Making the world even more beautiful...one wall at a time."
Each piece of mural, gallery or painting work is priced consistent with the customer’s needs plus the cost of goods sold / expenses.
1. Pricing during Fiscal 2007 steadily increased based on marketability of the Artist(s).
2. Pricing on paintings is based on cost of wholesale product (base cost of goods sold / materials) multiplied by 3 or 4 times.
3. Pricing on murals is based on cost per square foot multiplied by the square footage of the project plus cost per hour multiplied by hours worked.
4. Pricing may seem inconsistent due to supply and demand - as the market may change and affordability by the customer is variable. With experiences serving as a guide this risk has been
Product Price Report:
Fiscal 2007 CLA secured 6 Works of Art (Murals/Paintings on invoice : $3,644.42 or $3995.97 with accrual from two previous 2006 sales.
Fiscal 2007 prices were an average of $607.40 per job.
Sales increased over 2006 by: $36.43 per job or + 1.08%
The business is slow, but growing. There has been an incredible response to his mural work and many of the works are on public display for the public to enjoy. Plans and goals for additional artists and a gallery are underway. With help from word of mouth advertising, unexpected work happens everyday and keeps us hoping for more earned media and free publicity.
Dominic Muscella’s popularity is increasing and the company is working hard to secure larger works and has placed bids throughout the year to try to secure these works.
"Party Music with Personality"
Sales from Mobile Disc Jockey Entertainment and Comedy Shows requiring a Disc Jockey / Contract Labor such as; weddings, birthdays and other celebrations decreased in 2007. Particularly, during the summer of 2007 where sales were down over 57.75%. Slow sales have been attributed to a change in market needs and rising prices. 2008 is expected to be a stronger year, though due to the increase in gas and market prices CLP’s prices have risen accordingly by 22%.
Product Price Report:
Fiscal 2007 CLP secured 82 Shows on invoice: Appox: $18,837.00
Fiscal 2007 prices were an average of $230.00 per job or $57.50 an hour, based on a 4 hours average.
Sales decreased from 2006 between $7.50 to $17.50 an hour.
